Repairing a migrated pro audio store, product by product
After a platform move, 76% of products had no SEO title, brand pages returned 404 and 78% of barcodes were placeholders. What was fixed on a 733 product Shopify store.
Where the store started
- Store
- Pro audio equipment dealer
- Scope
- 733 active products, Shopify Basic, India
The store had been moved onto Shopify from a legacy site by an automated import. Products ranked in positions 5 to 9 for brand and model searches but earned almost no clicks, because most had no SEO title.
The old site's brand pages now returned 404 with nothing replacing them. Barcodes looked filled in the admin, but the values were 13 digit timestamps generated by the import tool. And 621 of 730 product descriptions carried pasted styling code from the old content.
The work, step by step
- 1
Full catalogue SEO
SEO title, description and product type written to all 733 active products across 20 types.
- 2
Brand pages restored
15 brand collections built automatically from the vendor field, published (API-created collections stay hidden until you do), with a Brands menu and redirects from the old brand URLs.
- 3
Categories for Google Shopping
Shopify's product category was Uncategorized on 445 products. 555 categories were rewritten so 0 are left uncategorized.
- 4
Descriptions cleaned
Leftover migration markup removed from every product while losing only 0.8% of visible text, then 264 thin or duplicate descriptions rewritten from manufacturer specs.
- 5
A fake review strip removed
A "rated 4.5/5 from 650+ reviews" banner with stock photo avatars sat on every product page. A real review app was already running underneath it.
What changed
A migrated store can look complete in the admin and still be invisible to search. Read real values, fields and HTML before trusting that the move went well.
Read before you switch to Shopify.
WooCommerce vs Shopify for Indian stores
Running costs, 15 features side by side, and when staying on WooCommerce still makes sense.
WooCommerce to Shopify migration cost in India
What ₹8,999 covers, what changes the price, and what you stop paying every month.
Keep your Google rankings when you switch to Shopify
URL patterns, 301 redirect maps, and the SEO fields migration tools leave empty.
The Woo to Shopify migration checklist
30 checks before, during and after the move. Tick them off as you go.
of the clicks landing on 404s recovered
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Read the case studyReady to switch WooCommerce to Shopify?
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